On July 2, Guangdong officially launched four international communication platforms: IP Guangdong (a comprehensive resource sharing and image branding platform), INFO Guangdong (an all-in-one English information service platform), LIVE Guangdong (a slow live-streaming platform), and GO Guangdong (a service platform for international visits). The 2025 Guangdong image video "Go Guangdong" was also released simultaneously.

Each platform features a distinct focus, yet they are interconnected and mutually reinforcing, collectively advancing Guangdong's global communication. IP Guangdong encourages public participation in global storytelling, highlighting Guangdong's visual identity. INFO Guangdong delivers user-targeted information services and fosters emotional engagement with international audiences. GO Guangdong offers an organized visit service system that enables immersive experiences. LIVE Guangdong presents authentic, real-time footage, inviting global audience to appreciate the beauty of southern China at a relaxed pace.

IP Guangdong: a platform where everyone can participate in creating and sharing

"IP Guangdong is a platform where everyone can participate in creating and sharing the image of Guangdong," said Zhao Yang, platform operation director and editor-in-chief of South.

This bilingual platform aims to mobilize creative talent from around the world, serving as a "visual showcase of Guangdong". It aggregates diverse content, including photos, videos, and designs, centered around eight themes such as "Fashion in GBA" and "Opportunities in GBA", offering a vibrant and multidimensional portrait of Guangdong's development. The platform offers global creators open access to registration, content submission, and collaborative functions, building an international creative community. Outstanding works will be promoted through global distribution channels and may benefit from copyright transactions and exhibitions. Up till now, 712 individual creators and 76 institutions have joined IP Guangdong.

At the launch event, several renowned artists and cultural figures, including Xu Hongfei (Sculptor), Lin Dihuan (Author of "Xiaolin Comics"), Li Jiejun (Chairman of the Guangdong Photographers Association), Chen Bingzhong (President of the Hong Kong Branch of the China Photographers Association), Huang Minghui (President of the Photographic Society of Macao), and Liu Pingyun (Associate Dean of the School of Visual Arts and Design of the Guangzhou Academy of Fine Arts). These leading figures were appointed as "Content Creators" and officially joined the platform. The 100 high-quality short videos under the theme of Guangdong's rural revitalization efforts will be successively released on IP Guangdong. In the meantime, the platform kicked off the "Passionate 15th National Games: CHILL & Awesome!" campaign (激情十五運(yùn)CHILL好看) to crowdsource creative content from all sectors of society.

INFO Guangdong: a digital life companion for expatriates in Guangdong

INFO Guangdong is committed to creating an all-scenario information service system encompassing work, life, study, and social interactions, thereby providing comprehensive support for expats to invest, explore, and integrate into Guangdong. The platform provides accurate and practical information across multiple channels, covering provincial updates, government services, legal advice, investment opportunities, culture and tourism, education, and healthcare, thus addressing the key challenges that foreigners face in the region. Leveraging international communities, INFO Guangdong has established "Expats Club" to organize exchange activities that foster integration. Through programs like "Foreigners Tell Guangdong Stories", it invites service recipients to co-narrate Guangdong's story. "This marks a fundamental shift in international communication — from simply 'telling our story' to 'telling it together'," said Zhao Yang, platform operation director and editor-in-chief of South.

At the launch event, five foreign nationals — including Harley Seyedin, Chairman of the American Chamber of Commerce in South China, and David Butler, general manager of the Guangzhou International Dragon Boat Team — were appointed as the first cohort of "Global Promotion Ambassadors of Guangdong". Meanwhile, five communities, such as the Liede International Neighborhood of Tianhe district in Guangzhou, Clifford International Neighborhood of Panyu district in Guangzhou, Jiaomenhe International Neighborhood of Nansha district in Guangzhou, Nanshan International Cultural Exchange and Service Center in Shenzhen, and the Shekou Management Service Center for Expats in Shenzhen, were designated as the inaugural "INFO Guangdong International Community Information Service Centers".

GO Guangdong: a panoramic map for "explore Guangdong"

GO Guangdong, developed by Nanfang News Network in collaboration with the School of Interpreting and Translation Studies at Guangdong University of Foreign Studies, aims to create a smart, bilingual "panoramic map" that serves both Chinese and international tourists and visitors.

According to Zhang Chunning, Deputy Editor-in-Chief of Nanfang News Network and platform operation director, the platform will initiate standardized updates for physical visiting sites. The goal is to ensure all these sites feature clear bilingual signage and comprehensive interpretation materials in Chinese and English by 2027, enhancing the international service standards of Guangdong's popular destinations.

Additionally, a smart bilingual website system of GO Guangdong is under development. This system will compile information on all relevant visiting sites across Guangdong province and intelligently categorize them by themes such as history, culture, and local heritage, making it easy for users to find destinations that match their interests. Whether organizing a group visit or planning a solo trip, this system will serve as a practical tool for traveling.

"Our goal is to make exploration in Guangdong both convenient and enjoyable," said the project leader. GO Guangdong will be fully interconnected with INFO Guangdong to jointly provide more comprehensive and user-friendly support for those "traveling in Guangdong".

As part of its launch, the project team has introduced three themed visiting routes, including "Unseen Rural China", "Vibrant Sports Arenas", and "Discover Biodiversity Wonders", highlighting topics such as biodiversity, the "High-Quality Development Project for Guangdong counties, towns and villages", and national fitness campaign. Detailed information for these routes is available on GO Guangdong English website and its TikTok and Little Red Note accounts. In the future, GO Guangdong will continue to roll out new routes themed around industry, technology, culture, and other areas.

LIVE Guangdong: a 24/7 real-time documentary of life in Guangdong

LIVE Guangdong, a slow live-streaming platform developed by the professional team at Guangdong Radio and Television Station, offers immersive, uninterrupted 24/7 livestreams in 4K ultra-high-definition across the province — without narration or commentary. It aims to create an ever-evolving real-time documentary of Guangdong.

The platform is being rolled out in phases, with a target of establishing 500 livestream sites across the province by 2027. These livestreaming sites will showcase everything from model villages and towns under the project of "High-Quality Development Project for Hundreds of Counties, Thousands of Towns, and Myriads of Villages" to iconic urban landmarks in Guangdong. Audiences around the world can tune in through Guangdong Radio and Television Station channels, the YueTV app, and global platforms such as TikTok, YouTube, and WeChat channels, to witness the province's day-to-night transformations in real time.

According to Lin Qingjian, Director of the International Department at Guangdong Radio and Television Station and the platform director, LIVE Guangdong will also launch seasonal themes around the four seasons, as well as major events and key topics. Through selective editing and creative re-packaging, the platform will transform its vast collection of everyday scenes into compelling, story-driven content, offering viewers a more vivid, multi-sensory experience of life in Guangdong.

At the launch event, multiple live feeds were showcased in real time, revealing the contrasting beauty of Guangdong — from the first light over the Hong Kong-Zhuhai-Macao Bridge at dawn to bustling urban alleyways deep into the night — visually capturing the province's 24-hour vitality.